diff --git a/drivers/net/ethernet/xilinx/xilinx_axienet_main.c b/drivers/net/ethernet/xilinx/xilinx_axienet_main.c
index 0f2170af9b10..ae8ed4495ea0 100644
--- a/drivers/net/ethernet/xilinx/xilinx_axienet_main.c
+++ b/drivers/net/ethernet/xilinx/xilinx_axienet_main.c
@@ -48,6 +48,7 @@
 #include "xilinx_axienet.h"
 
 /* Descriptors defines for Tx and Rx DMA */
+#define AXIENET_DRIVER_NAME		"xilinx_axienet"
 #define TX_BD_NUM_DEFAULT		128
 #define RX_BD_NUM_DEFAULT		1024
 #define TX_BD_NUM_MIN			(MAX_SKB_FRAGS + 1)
@@ -3223,7 +3224,7 @@ static struct platform_driver axienet_driver = {
 	.remove = axienet_remove,
 	.shutdown = axienet_shutdown,
 	.driver = {
-		 .name = "xilinx_axienet",
+		 .name = AXIENET_DRIVER_NAME,
 		 .pm = &axienet_pm_ops,
 		 .of_match_table = axienet_of_match,
 	},
@@ -3231,6 +3232,13 @@ static struct platform_driver axienet_driver = {
 
 module_platform_driver(axienet_driver);
 
+/* The module is named xilinx_emac, the platform driver xilinx_axienet.  A
+ * device registered by name rather than from firmware advertises a
+ * platform:xilinx_axienet modalias, which without this matches no module:
+ * udev cannot autoload the driver and the device stays unbound.
+ */
+MODULE_ALIAS("platform:" AXIENET_DRIVER_NAME);
+
 MODULE_DESCRIPTION("Xilinx Axi Ethernet driver");
 MODULE_AUTHOR("Xilinx");
 MODULE_LICENSE("GPL");