diff --git a/drivers/regulator/of_regulator.c b/drivers/regulator/of_regulator.c
index c0cc6cc0afd8..09e26febfc83 100644
--- a/drivers/regulator/of_regulator.c
+++ b/drivers/regulator/of_regulator.c
@@ -929,21 +929,26 @@ static int is_supply_name(const char *name)
  * before returning to the caller, and @consumers will not be
  * changed.
  *
+ * On success the array is allocated here and handed to the caller, which
+ * owns it from then on: release the regulators with regulator_bulk_free()
+ * and free the array itself with kfree(). The supply names live in the
+ * same allocation, so they are gone once the array is freed.
+ *
  * Return: Number of regulators on success, or a negative error number
  *	   on failure.
  */
 int of_regulator_bulk_get_all(struct device *dev, struct device_node *np,
 			      struct regulator_bulk_data **consumers)
 {
-	int num_consumers = 0;
+	int num_consumers = 0, names_len = 0;
 	struct regulator *tmp;
 	struct regulator_bulk_data *_consumers = NULL;
 	struct property *prop;
+	char *names;
 	int i, n = 0, ret;
-	char name[64];
 
 	/*
-	 * first pass: get numbers of xxx-supply
+	 * first pass: get numbers of xxx-supply and the room their names take
 	 * second pass: fill consumers
 	 */
 restart:
@@ -953,16 +958,19 @@ restart:
 			continue;
 		if (!_consumers) {
 			num_consumers++;
+			names_len += i + 1;
 			continue;
 		} else {
-			memcpy(name, prop->name, i);
-			name[i] = '\0';
-			tmp = regulator_get(dev, name);
+			memcpy(names, prop->name, i);
+			names[i] = '\0';
+			tmp = regulator_get(dev, names);
 			if (IS_ERR(tmp)) {
 				ret = PTR_ERR(tmp);
 				goto error;
 			}
+			_consumers[n].supply = names;
 			_consumers[n].consumer = tmp;
+			names += i + 1;
 			n++;
 			continue;
 		}
@@ -973,9 +981,16 @@ restart:
 	}
 	if (num_consumers == 0)
 		return 0;
-	_consumers = kmalloc_objs(struct regulator_bulk_data, num_consumers);
+	/*
+	 * The supply names are kept in the same allocation as the array, so
+	 * that they share its lifetime and the caller has nothing extra to
+	 * free.
+	 */
+	_consumers = kzalloc(size_add(size_mul(num_consumers, sizeof(*_consumers)),
+				      names_len), GFP_KERNEL);
 	if (!_consumers)
 		return -ENOMEM;
+	names = (char *)(_consumers + num_consumers);
 	goto restart;
 
 error: